Endless Innovation: The Key to Sustained Success in Digital Transformation
About the Interview
Though there are plenty of success stories out there for organizations who widely expanded their KPIs through digital transformation, there are just as many that have failed due to the need for fast, short-term solutions. Innovation is not something with a definitive beginning and end, its overall a process; one that doesn’t always have a one-size-fits-all solution. In this last part of the digital transformation roundtable, the leadership team at D4M International, Jean-Yves Durocher, Raj Krish, and Alan Roy, discuss the real metrics of success in a digital transformation journey: the people and culture of your organization.
The team underscores the importance of measuring the success of a company’s digital transformation journey. Raj states, “A continuous improvement mindset is necessary to maintain an agile approach to digital transformation.” He elaborates that digital transformation is an ongoing journey, not a finite project. Unlike projects with defined start and end dates, digital transformation requires a sustained focus on priorities, business needs, and system processes. He highlights that the process is continuous because innovation must remain a constant goal. While technology accelerates this capability, success depends equally on addressing people, culture, operations, and processes. Companies must consistently identify weaknesses and pursue innovation to maintain a competitive edge.
To conclude, a McKinsey article from a few years ago reports that 70% of business and digital transformation initiatives fail due to poor organizational planning. These failures often stem from viewing transformation as solely a technological shift rather than a comprehensive cultural and operational change. Digital transformation requires continuous innovation and a strategic approach, as only by addressing both technological and cultural dimensions can businesses achieve consistent success.
Looking to enhance your operations through digital transformation? Connect with our team to discover how strategic IT solutions can drive innovation and growth. Our expert services are tailored to align technology with your business goals.
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